EMBEDDED SYSTEMS ARCHITECT

Ideas, systems and software for a more intelligent built world.

I work at the intersection of embedded systems, software architecture and building technology. Here I write about what I am building, learning and thinking.

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Practical

Real-world engineering insights and lessons.

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Technical

Deep dives into systems, software and architecture.

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Forward-looking

Thinking about the future of building technology.

Sunday, August 30, 2026

The CTO Was Always One Slide Ahead

The CTO Was Always One Slide Ahead

8/30/2026 10:09:00 PM · Digital Strategy, Digital Transformation, Executive Communication, Leadership, Presentation Design, Strategic Thinking

What a digital-strategy presentation taught me about building an argument people can discover for themselves We'd been in the room abou...

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Monday, July 13, 2026

Closing AEInnova: What Eleven Years Taught Me

Closing AEInnova: What Eleven Years Taught Me

7/13/2026 12:00:00 PM · AEInnova, Cloud Dependency, Entrepreneurship, Founder Story, Hardware Startups, Harvesting, Industrial Innovation, Industrial IoT, Product Strategy, Recurring Revenue, Startup Failure, Startup Lessons, Thermoelectric Energy

I left AEInnova on 22 March 2022. This month, it's closing for good. I want to write down what I actually think happened before the...

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Sunday, July 12, 2026

Start Here: Engineering, Experience, and Imagined Futures

Start Here: Engineering, Experience, and Imagined Futures

7/12/2026 09:19:00 AM · Embedded Systems, Engineering Judgement, Imagined Futures, Startup Lessons, Technology and Organizations

I am starting this blog because I have just closed something that took eleven years to build, and I have not yet worked out what to do with ...

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